Samsung The Sero

Samsung The Sero Review, Analysis, and Opinion

The Best

  • Unique and eye-catching design
  • Sound 4.1 – Dolby Atmos
  • Without HDMI 2.1
  • No need support

The Worst

  • Screen quality
  • HDR
  • Access to connectors
  • Price

The Sero is the first television that moves in both horizontal and vertical formats. We tell you everything in this review of Samsung The Sero.

Samsung never ceases to amaze us with its latest creations. In which it innovates in its designs to adapt to new technological trends. Daring to launch products that, are ahead of their time.

Samsung The Sero is the first television with a rotating screen. That is comfortable showing traditional content in landscape format. Or breaks the rules of audiovisual purism by betting on vertical formats. That has promoted massive social networks such as TikTok, Instagram, or Facebook.

The concept is as simple as using the TV screen to view “traditional” content. Or connecting The Sero to your smartphone or tablet to watch the most viral. And fun videos from your social networks in their native vertical format. But in the size of 43″ and 4K resolution. Of course, turning your TV into a 43-inch smartphone will not be cheap because it costs 1,320 euros.

Samsung The Sero Specifications

  Specifications
Dimensions (with stand)56,5 x 120 x 32,7 cm
Dimensions (without stand)56,5 x 122,8 x 8,3 cm
Weight33.3 Kg (with base) | 26 Kg (without stand)
Screen typeQLED
Screen size43 inches
Screen resolution4K UHD (3.840 x 2.160 px)
Aspect ratio16:9
Image processorQuantum Processor 4K
Formats HDRHDR10+ | HLG | Quantum HDR
SoundSystem 4.1 | 60 W | Dolby Digital Plus
Voice controlVoice control with the remote
Operating systemTizen
Home automation integrationGoogle Assistant | Alexa | AirPlay 2 and Homekit
Connections3 x HDMI (1 x ARC) | 2 x USB | Terrestrial and satellite antenna | CI | Wi-Fi ac | Bluetooth 4.2
Price1,320 euros

Avant-garde for an a typical design in a television

A few weeks ago, we saw how Samsung was betting on the Galaxy Buds Live design. Wireless Bluetooth headphones with a groundbreaking design. And winked at interior designers with other ways of conceiving the design television.

Today it is the turn of Samsung The Sero. The latest genius of the South Korean brand for the segment of televisions. That already has its section in the Samsung catalog.

Samsung The Sero

Sero in Korean means vertical, so it seems like they ran out of creativity when designing a TV. Which cannot deny that it is iconic.

Samsung The Sero
With such a Samsung The Sero atypical television, no one will surprise that its packaging is too. And for television of only 43 inches, its box has a considerable size.

As a curious note, Samsung has decorated the box with a dot-matrix around its perimeter. And has added a QR code on the outside. When done with it, instead of throwing it away, you can access a Samsung website through that QR code. And follow the instructions to recycle the box by building a house for your pet, decoration accessories. And even a piece of furniture for him.

Samsung The Sero

The entire body covers with a rugged polycarbonate in the Navi Blue color that corresponds to a navy blue. Except for the back of the screen that draws a parallel line pattern, almost the same as in 2020 Samsung QLED TVs.

The rear bracket covers housing that exposes the foot anchor itself. And a system of grooves that route the cables from the connectors on the TV to the floor.

It seems to us that the connectors’ location is not the most successful. Since they are being encased in a cover below the anchor of the support. Leaving little space to hit the cable in the connector.

In this area, we find the following connectors:

  •      3 HDMI 2.0 (one of them with eARC function)
  •      2 USB 2.0 ports
  •      CI slot
  •      Coaxial inputs (DTT and satellite)

As in the case of the Samsung The Sero, this model does not have an Ethernet connector. And limits to offering a WiFi connection to restrict its freedom of movement.

In fact, due to the excess weight, we have already mentioned and the difficulty that this implies to move it. Samsung has designed a set of wheels as an accessory purchased to change the TV location with minimal effort.

It must recognize that once connected and covered with its corresponding cover. Both connectors and conceal the cables.

One custom remote control to control turning

Samsung The Sero

Samsung integrates its One Remote Control into most high-end models. But, although at first glance, the remote control of the Samsung The Sero like the rest. At short distances, an interesting detail appreciates that makes it unique.

In appearance, it is the same minimalist remote control with minimal buttons. Supports a white finish and good ergonomics that make using it very comfortable.

But, there is a button located in the upper right that catches our attention. That is, where direct access to Ambient mode is usually found, in The Sero. We see the button that activates the magic by rotating the screen in about three seconds.

A state-of-the-art television, but without the best technology

Samsung The Sero

Samsung The Sero is a 4K television with a unique and innovative design that aims at a young audience. That does not focus on excellence in the image, but the best connectivity with other devices.

In The Sero, we will not find a premium screen like those mounted by its high-end QLED Q series cousins. Such as the Samsung QLED Q95T that we had the opportunity to analyze. But a screen with a fast response that allows very versatile use.

Unlike the rest of Samsung’s QLED models, The Sero mounts a 43″ IPS panel instead of the rest of the range. And a 4K UHD resolution (3,840 x 2,160 pixels).

Despite not being a particularly bright screen. The Sero is compatible with HDR Quantum HDR, HLG, and HDR 10+ formats. With a Supreme UHD Dimming system complemented by the Quantum Dot particle filter. To provide more extraordinary richness in colors.

Tizen is still in shape when it comes to connectivity.

Connectivity is one of the pillars for Samsung The Sero since its main attraction. Its rotating screen base on recognizing the screen’s orientation to which it connects.

In this sense, Tizen remains in top shape by relying on Samsung’s SmartThings platform’s multi-device connection capabilities. Thanks to it, connecting your smartphone, tablet, or any other device to your TV is easy.

First, install the Samsung SmartThings app on the device and use the Smart View function. That is nothing more than sending a mirror of your device’s screen to The Sero. To see your social networks’ timeline on a 43-inch screen.

Android users will have no significant problems controlling The Sero with their smartphone. But, if an Apple device uses, the experience is very limited. Since this system does not allow the recognition of the orientation of the screen. So The Sero will not rotate when you turn your terminal.

Samsung The Sero, a TV sitting on 4.1 speakers

At the beginning of this analysis, we highlighted the weight of the Sero. Even higher than that of much larger models. This weight justifies by the structure that allows it to stand on its own. And that Samsung has taken advantage of integrating a complete 4.1 sound system in its base.

below the screen, you can see an area covered with a cloth under which a complete system hides. Consisting of a pair of tweezers, four woofers for medium frequencies. And a subwoofer with a rear output to intensify the bass.

This system offers a total power of 60 W. Thanks to the greater availability of space. And the separation of frequencies in independent elements. They provide a good quality sound that can equip with that offered by an entry-level soundbar.

Taking into account that The Sero aimed at a young audience. Music will have a very prominent presence in this terminal. This can fulfill the role of sound equipment by sending streaming music content from the smartphone or from the app itself. Spotify installed on The Sero.

A Samsung television for those who do not watch TV

We come to the end of the analysis of Samsung The Sero television. A device that surprises those who can face one. Seeing a 43-inch screen rotating on itself is not something you see every day,

Is Samsung The Sero a TV that is going to break all sales rankings? Well, not. Its target audience is so specific that it is a minority. But Samsung The Sero has already taught us that the South Korean firm also manufactures devices for that very exclusive audience.

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