The Best
- Unique and eye-catching design
- Sound 4.1 – Dolby Atmos
- Without HDMI 2.1
- No need support
The Worst
- Screen quality
- HDR
- Access to connectors
- Price
The Samsung Sero TV is the first to move in horizontal and vertical formats. We tell you everything in this review of Samsung The Sero.
Samsung never ceases to amaze us with its latest creations. It innovates in its designs to adapt to new technological trends. It was daring to launch products that were ahead of its time.
Samsung Sero TV is the first television with a rotating screen. That is comfortable showing traditional content in landscape format. Or breaks the rules of audiovisual purism by betting on vertical structures. That has promoted massive social networks such as TikTok, Instagram, and Facebook.
The concept is as simple as using the TV screen to view “traditional” content. Or connect The Sero to your smartphone or tablet to watch the most viral. And fun videos from your social networks in their native vertical format. But in the size of 43″ and 4K resolution. But, of course, turning your TV into a 43-inch smartphone will not be cheap because it costs 1,320 euros.
Samsung The Sero Specifications
| Specifications | |
| Dimensions (with stand) | 56,5 x 120 x 32,7 cm |
| Dimensions (without stand) | 56,5 x 122,8 x 8,3 cm |
| Weight | 33.3 Kg (with base) | 26 Kg (without stand) |
| Screen type | QLED |
| Screen size | 43 inches |
| Screen resolution | 4K UHD (3.840 x 2.160 px) |
| Aspect ratio | 16:9 |
| Image processor | Quantum Processor 4K |
| Formats HDR | HDR10+ | HLG | Quantum HDR |
| Sound | System 4.1 | 60 W | Dolby Digital Plus |
| Voice control | Voice control with the remote |
| Operating system | Tizen |
| Home automation integration | Google Assistant | Alexa | AirPlay 2 and Homekit |
| Connections | 3 x HDMI (1 x ARC) | 2 x USB | Terrestrial and satellite antenna | CI | Wi-Fi ac | Bluetooth 4.2 |
| Price | 1,320 euros |
Avant-garde for an atypical design in a television
A few weeks ago, we saw how Samsung was betting on the Galaxy Buds Live design. Wireless Bluetooth headphones with a groundbreaking design. And winked at interior designers with other ways of conceiving the design television.
Today it is the turn of Samsung Sero TV. The latest genius of the South Korean brand for the segment of televisions. That already has its section in the Samsung catalog.
Sero in Korean means vertical, so it seems like they lacked creativity when designing a TV, which cannot deny that it is iconic.
With such a Samsung The Sero atypical television, no one will be surprised that its packaging is too. And for a television of only 43 inches, its box has a considerable size.
As a curious note, Samsung has decorated the box with a dot matrix around its perimeter. And has added a QR code on the outside. So when done with it, you can access a Samsung website through that QR code instead of throwing it away. And follow the instructions to recycle the box by building a house for your pet and decoration accessories. And even a piece of furniture for him.
The entire body covers with a rugged polycarbonate in the Navi Blue color that corresponds to navy blue. Except for the back of the screen that draws a parallel line pattern, almost the same as in 2020 Samsung QLED TVs.
The rear bracket covers housing that exposes the foot anchor itself. And a system of grooves routes the cables from the connectors on the TV to the floor.
It seems to us that the connectors’ location is not the most successful since they are encased in a cover below the anchor of the support. They are leaving little space to hit the cable in the connector.
In this area, we find the following connectors:
- 3 HDMI 2.0 (one of them with eARC function)
- 2 USB 2.0 ports
- CI slot
- Coaxial inputs (DTT and satellite)
As in the case of the Samsung Sero, this model does not have an Ethernet connector. And limits to offering a WiFi connection to restrict its freedom of movement.
In fact, due to the excess weight, we have already mentioned and the difficulty this implies in moving it. With minimal effort, Samsung has designed a set of wheels as an accessory purchased to change the TV location.
It must recognize that once connected and covered with its corresponding cover. Both connectors conceal the cables.
One custom remote control to control turning
Samsung integrates its One Remote Control into most high-end models. But, at first glance, the remote control of the Samsung Sero is like the rest. But, at short distances, an exciting detail appreciates that makes it unique.
In appearance, it is the same minimalist remote control with minimal buttons. It supports a white finish and good ergonomics that make using it very comfortable.
But, there is a button located in the upper right that catches our attention. Direct access to Ambient mode is usually found in The Sero. Then, we see the button that activates the magic by rotating the screen in about three seconds.
A state-of-the-art television, but without the best technology
Samsung The Sero is a 4K television with a unique and innovative design that aims at a young audience. That does not focus on excellence in the image but the best connectivity with other devices.
In The Sero, we will not find a premium screen like those mounted by its high-end QLED Q series cousins. Such as the Samsung QLED Q95T, which we had the opportunity to analyze. But a screen with a fast response that allows very versatile use.
Unlike the rest of Samsung’s QLED models, The Sero mounts a 43″ IPS panel instead of the rest of the range. And a 4K UHD resolution (3,840 x 2,160 pixels).
Despite not being an exceptionally bright screen. The Sero is compatible with HDR Quantum HDR, HLG, and HDR 10+ formats. With a Supreme UHD Dimming system complemented by the Quantum Dot particle filter. To provide more extraordinary richness in colors.
Tizen is still in shape when it comes to connectivity.
Connectivity is one of the pillars of Samsung The Sero since its main attraction. Its rotating screen is based on recognizing the screen’s orientation to which it connects.
In this sense, Tizen remains in top shape by relying on Samsung’s SmartThings platform’s multi-device connection capabilities. Thanks to it, connecting your smartphone, tablet, or any other device to your TV is easy.
First, install the Samsung SmartThings app and use the Smart View function. That is more than sending a mirror of your device’s screen to The Sero. For example, to see your social networks’ timeline on a 43-inch screen.
Android users will have no significant problems controlling The Sero with their smartphones. But, if an Apple device uses, the experience is minimal. Since this system does not recognize the screen’s orientation, the Sero will not rotate when you turn your terminal.
Samsung The Sero, a TV sitting on 4.1 speakers
At the beginning of this analysis, we highlighted the weight of the Sero. Even higher than that of much larger models. This weight justifies by the structure that allows it to stand on its own. And Samsung has taken advantage of integrating a complete 4.1 sound system in its base.
Below the screen, you can see an area covered with a cloth under which a complete system hides—consisting of tweezers and four woofers for medium frequencies. And a subwoofer with a rear output to intensify the bass.
This system offers a total power of 60 W. Thanks to the greater space availability. And the separation of frequencies in independent elements. They provide a good quality sound that can be equipped with an entry-level soundbar.
Taking into account that The Sero aimed at a young audience. Music will have a very prominent presence in this terminal. This can fulfill the role of sound equipment by sending streaming music content from the smartphone or the app itself. Spotify is installed on The Sero.
A Samsung television for those who do not watch TV
We come to the end of the analysis of Samsung The Sero television. A device that surprises those who can face one. Seeing a 43-inch screen rotating on itself is not something you see every day,
Is Samsung The Sero a TV that will break all sales rankings? Well, not. Its target audience is so specific that it is a minority. But Samsung The Sero has already taught us that the South Korean firm also manufactures devices for that audience.
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