As news about the possible blockade in the United States of the Chinese social network TikTok begins to arrive, Instagram is close to launching a very similar application.
The competition has taken good note of what the TikTok success formula is, and it already has its own version close at hand.
From the last year & a half, this Chinese social network has continued to increase in followers despite the confusion it caused at first and its clear orientation towards the youngest, not even with the controversies surrounding it. Now, Instagram will have your own TikTok.
Under the name of Reels, the Instagram function will arrive that will allow recording and editing short video clips of up to 20 seconds. This will have an extensive musical background and innumerable filters. This in addition to being searched can be taken from the videos that are seen. At the moment, it can already be used in India and Brazil, Facebook’s usual testing area. Let’s remember that it was in Brazil where she tried her payments by WhatsApp.
Reels is going to launch worldwide in a few weeks, in early August. According to NBC, it will hit 50 countries next month. But will it achieve its own audience niche?
It cannot go unnoticed that this launch has been accelerated as the announcements about the blockade of TikTok in the United States begin to arrive. Mike Pompeo, Secretary of State, commented a few days ago that he was considering banning TikTok. The social network directly related to the Communist Party of China.
This blockade has already occurred in India. In case the application stopped working in the United States and many other countries. It would open up an excellent opportunity for Instagram. This social network has been undoubtedly affected by the growth of Chinese competition.
As for the replica of the TikTok functions, Instagram already has a purchase history or copy of other people’s features. As happened with Snapchat. The Verge, they remember that their stories come from there. And that they were also the reasons they managed to succeed.
In any case, Reels is no longer a rumor or a distant plan but will be released in a few days and available to all Instagram users. We will see if it succeeds, or if TikTok is blocked. In these times, it is difficult to hit the forecasts, and everything can change from one day to the next.
Instagram, a booming social network
Currently, Instagram is positioned as one of the most used and best valued by the public. According to the IAB Europe Annual Social Media Study 2019, in Europe Instagram is the fourth most used social network. Behind WhatsApp, Facebook, and YouTube. And it is the one that has most increased its user base in European countries. Since 2018 with a growth of 49% compared to last year.
In addition, with an average score of 7.8 points. It is the third best-rated social network in Spain after WhatsApp and YouTube. 70% of users use it daily, and it is the one that has increased the frequency of visits. Ahead even from WhatsApp.
If we focus on influencers’ figures, Instagram is the second social network used by users to follow these public figures behind Facebook. Regarding the 2018 report, the follow-up to influencers on Instagram has grown by 35%. And stands out among users in the age bracket that ranges from 16 to 45 years.
From brands, for marketing professionals, Instagram is the preferred social network. It occupies the first position in the rankings of knowledge (89%) and use (71%) of these experts. And leads to a wide difference in the hiring of services from influencers by brands.
For all above, this is not surprising that more and more people aspire to become influencers. And try to increase their number of followers at all costs in order to earn a living on Instagram. On the other hand, celebrities, companies, and politicians also often resort to practices to acquire followers quickly. But, as we are going to explain, not everything goes, and buying followers on Instagram is not recommended.
While the number of followers of the account is significant. It is not the only sign when the profile is updated on Instagram. Other details allow us to determine the actual impact of an account’s publication. Such as the number of book likes or comments found on a post. If you look at these statistics globally, it is possible to calculate the engagement. That is the level of loyalty, commitment, or engagement of the account fans mentioned.
On the worldwide web, there are hundreds of web pages that allow you to buy followers on Instagram for the lowest price. Paying less than $ 10; you can easily reach 1,000 followers in just a few hours. The problem with this practice is that these accounts do not have standard functions. But instead, profiles used only for this purpose will not give you popularity or leave comments as regular users do.