When designing your website, you must always consider its user interface (UI) and user experience (UX). Why? Well, because the latter is the primary focus of search engines, to begin with. You see, Google is a service whose main aim is to accommodate its users and its clients. Therefore, whatever changes in the algorithm they make in the future, they’ll always keep the users in mind. The simplicity of use, the algorithm’s efficiency, and your brand’s credibility will be at the forefront. With that in mind and without further ado, here’s how your software UI UX design impacts your website’s SEO.
1. Longer session durations
The bounce rate indicates how many people have visited your website only to leave after a couple of seconds. They do this because you:
- Fail to deliver on the first impression
- They’ve made a mistake (clicked on accident)
- You’ve used black-hat tactics to lure them in
That is something that search engines penalize. On the other hand, long session duration is a significant ranking factor. It proves that you’re delivering quality, that your visitors are qualified leads, and that you’re true to your word. Overall, the session duration helps you rank a lot better. Great software UI UX design will help you get here in no time.
2. Better loading speed
People have no time to wait for your website to load. In the digital environment, there’s such an oversaturation of options that your audience might look elsewhere if you can’t deliver in a matter of seconds. According to some surveys, it takes roughly 4 seconds for 25% of your audience to leave and go somewhere else. With a better UI/UX design, you will keep people around by providing them with a better loading speed.
Seeing how this loading speed applies to every page on your domain, a better loading speed will also increase the number of pages visited. That also is a ranking factor that helps you quickly climb through the ranks and outshine your closest competitors. Sure, video content tends to make sites a bit slower to load. In the future, VR and AR may make things even more difficult. Still, this doesn’t have to be an obstacle with the proper optimization.
3. Better site optimization
Remember, you have two types of audience – human and robot audiences. Namely, while humans will admire your design explore your content, and decide whether to leave or stay based on this, Google crawlers will have a different approach. So, according to experts in SEO from Sydney, you need someone who understands such things from a bot’s perspective and that of an actual visitor. In other words, you need a true SEO expert.
Tags, metadata, and much more will help these bots see your platform through “human” eyes. It will help them interpret it. Sure, you can try to do it yourself, but this is a scenario in which mistakes are likely. For instance, you might restrict access to some pages while working on them and then forget to remove the no-index after you’re done. That will make all your work for nothing.
4. Improve your use of CTA
Your call-to-action (CTA) will make a massive difference in your bottom line. It will help you gain more fans and followers and make everything you do online more impactful. The thing about CTA is that it’s an exact science and that there are so many factors affecting the CTR (click-through rate). For instance, red buttons are more impactful than green ones. Oval shapes are more efficient than square-shaped ones. The position of the button impacts the CTR, as well. Overall, you need someone who knows (and understands) these rules to help you put it all together.
5. Keep it organic
One of the ways to lose your audience and the respect of search engines is to try cramming content that doesn’t fit thematically into the mix. That is a horrible idea, and you want to avoid it at all costs. Keep in mind that these links are useless and quite harmful. People who typically show interest in your content will not be interested in following the link. Even if they click, they’ll immediately back out (thus increasing your bounce rate). Make sure to stay true to yourself and never sacrifice your long-term reputation for some short-term gains.
You need to understand the difference between a strategy and tactics. Strategy is about looking at the big picture, while a strategy is a short-term measure to improve one or more of your KPIs. Of course, you need both of them to succeed, but you can evaluate the adequacy of a particular tactic by how well it fits your strategy (the same cannot say for the opposite scenario). In other words, whatever you do in the digital environment, always consider long-term consequences.