From the time you get up until you go to bed, it probably won’t be 15 minutes without using any Google product or service. How Google controls your life, do the test. Just by unlocking your mobile, you are already in their hands. This article will guide you on how Google controls your life, even if you find it hard to believe.
Only 20 years ago, it reduced Google to a simple search engine that became popular because it sought information and web pages quickly and accurately. He tells you which restaurants you have to eat at, chooses your music, labels your photos associates them with each family member or friend, and pays for your purchases. And suggests the movies you should see and the apps that interest you. And that’s just a summary of how Google controls your life, even if you refuse to believe it.
It is said that Marvin Lee Minsky, the father of artificial intelligence, is no longer with us just as his creature begins to take its first steps and the prophecies it portrayed 50 years ago come true. Mathematician at the Massachusetts Institute of Technology (MIT), Minsky is one of the most eminent geniuses of the 20th century, rather than few people know him.
He laid the foundations for artificial intelligence and patented the first virtual reality headsets in 1963! Or the confocal microscope, which has helped medicine. He was also the principal advisor to the 2001 movie: A Space Odyssey, bringing HAL 9000 to life (he even nearly died on the set in an accident). And he gave the idea to Michael Crichton for his novel Jurassic Park.
Marvin Minsky invented most artificial intelligence concepts, especially those related to neural networks. Although I was convinced that artificial intelligence would save the world, I feared this power would get out of hand. When computers take over, we may no longer be able to get them back. He would survive as long as they tolerate us. If we are lucky, they may decide to have us as their pets,” he said in an interview with Life magazine in 1970, a prophecy. Did they consider that at that time, there were no home computers or the Internet on Google, Facebook, Amazon, and artificial intelligence to control our lives?
We all assume that Google, Facebook, Amazon, and Apple spy on the activity that google searches, what websites we visit, what products we look at, where we are, etc. But those data are collected anonymously, right, as long as they are not associated with my name or phone number. Besides, I am not a famous person, and I have nothing to hide, so why would they pay attention to me overall? It is also not very annoying to show me some personalized ads while browsing.
Let us reflect a little on this line of thought. First, Google is a company that offers almost all of its products for free. Because the money is earned by selling the data, it collects with those products to advertisers and companies. But, of course, we are not speaking, as Google does not sell it to anyone, and no other company has access to it.
Google uses them for personalized ads and other campaigns when a company contracts the services of Google, but only it has access to that data.
The shield “the information collected is anonymous” has no value because an advertiser is not interested in your name t doesn’t need to know who you are. It is enough to know that your ads reach people according to your consumption, habits, tastes, and where you are. So it is not essential to sell you things through your IP address, mobile GPS, Google account, name, or phone number.
It is one of the Internet’s concerns (collecting supposedly anonymous data), but it is no longer the only one.
Before, this data was basically text and was used to personalize ads. Then, in the second phase, the compilation of photos and the voice, fingerprints, and facial recognition. But what is truly disturbing begins when artificial intelligence comes into play e penetrate unknown territory.
Your activity on Google
To silence criticism of the alleged privacy intrusion, Google recently created an entire website called My Activity on Google. Everything Google knows about you is collected through your Google account f you have never adjusted your privacy in My Activity. And log in with your Google account (the one you use on your mobile, for example).
You will see your Google search, Google Maps locations, YouTube searches, the videos you have seen, the apps you have used, your contact list, your calendars, and the voice commands with the Google Assistant. Even random audio snippets that the voice assistant records “as training.”
It is a reasonably straightforward way to figure out what Google knows about. You can delete what you want or mark what you don’t want Google to store, but that’s only part of your activity with Google. Their information is collected anonymously, without associating it with the account.
First phase: The google search engine, the ads, and the web
As we have said, Google began its journey with its famous google search. In a short time, it sent Yahoo !, Altavista, and others to unemployment, until becoming the universal search engine.
Google search is available in 129 languages to conduct 92.7% of all Internet searches and records 3.5 billion searches every day.
Google’s information with this tool is immense acts about products that interest you, songs you like, famous people who want you (or poorly), the most wanted toys at Christmas, political trends, ideas, and diseases people suffer. Based on hundreds of millions of individuals, all this information has immense value to advertisers and businesses that are not only when it comes to displaying personalized ads on the websites you visit. But also when designing the following product for a toy store or a technology brand, the movies shot, the music you listen to, or the books that are written.
Google influences your life through the leisure and consumer products you receive, many of them based on usage and popularity statistics from the google search engine.
Google does business with the information it collects in many ways, although it is the most popular through Google Ads (formerly Google AdWords).
If a company hires Google Ads, it has access to the immense amount of information collected by Google gain as we said at the beginning, not literally, since Google does not allow anyone to access your data. Still, through personalized ads, companies know that their product will be seen by people interested in that type of product and that it will appear on more websites than anyone else. Because countless websites display advertising through Google Ads, charging a percentage if Someone buys or visits the advertising through them.
Google also influences the success or failure of many companies and their positioning in the ranking (a ranking that decides an algorithm only Google knows and that changes often). For example, it determines whether certain websites receive more or less advertising since many advertising campaigns are based on popularity. That is a website or a product that appears in the top positions of the Google search engine.
To better manage how it collects and organizes this information, in 2008, it launched its browser, Chrome, which currently occupies 61% of the market. Out of 10 devices that visit web pages, use Chrome. It is not only a browser but a hub from which almost all Google services can be accessed, with a button: mail, Drive, Google Maps, Google Docs, etc.
That 92% of the Internet uses your search engine allows you to collect an infinity of information. Still, a search engine is used from time to time if you could extract data from something you use more often and it is not a simple search but an interaction between people that would provide new types of salable data.
Google launched its email service, Gmail, in 2004 and soon became the preferred email manager for users. Creating an account was quick and easy, worked well, and offered a more extensive mailbox and attachment size than the competition.
To complement the email manager, it launched 2012 Google Drive, an online store of files to store emails and their attached files, s well as our documents, photos, videos, or whatever we want, in the 15 GB of space Free available.
Gmail and Google Drive invite you to use Google’s office applications, the alternative to Microsoft Office: Google Docs and company. Word processor, a spreadsheet, and presentations, You can contact your colleagues by Gmail, save your documents in Drive, and work in the cloud and a group. With Google Docs and derivatives of Google Calendar, the Google calendar is perfect for coordinating and organizing teamwork.
Google collects data while at home or working with all these tools. To link this content, Google Maps and Google Street allow you to create routes between two places, anywhere in the world. They recommend restaurants, shops, products on sale, and exciting places. Without realizing it, Google influences where you go when you leave home and directs you along specific routes. For example, you go to dinner at a restaurant with an offer coupon, and you go to the cinema to see a movie for which Google has positive reviews. Stop in a particular town famous for its wines because it is interesting to visit on the Google Maps route.
Second phase: Multimedia
Almost without realizing it, the Google cloud saves our searches, website activity, emails, files, photos, videos, documents, and locations. And places we go, shopping centers where we buy, cinemas that we visit, the days we leave home, the weekends that we make a getaway when we travel abroad, our life, in short.
Until recently, most of it came from text content, but there are essential aspects of the information that are not text, for example, the videos we watch or the activity our voice generates.
With YouTube, the world’s most popular video service, Google knows everything we see. It is the second most visited place on the Internet. After the Google search engine, five hundred hours of video are uploaded every minute, and 1 billion hours are viewed daily.
Thanks to the recommended videos based on your accumulated data or through an algorithm through searches, Google can make a movie, video game, or song a success or failure. When you have finished watching a video, click on a linked video appearing at the end or on a recommended video on the side. When you search, you’re left with the top 10 or 20 results, which YouTube has carefully selected without thinking about. Google controls your life by making you watch the videos it determines, and with it, the movies, games, or music are first.
Third phase: The mobile
Google has a significant presence in computers, but it consolidated its leadership in collecting information with the birth of the smartphone.
In a masterpiece that has become its most profitable decision, Google developed the Android operating system to stand up to Steve Jobs’ iPhone. As it did on computers, its muscle is represented by leading services such as the Google search engine, Gmail, Chrome, Drive, etc. He gradually carried over to the mobile phone. He soon made it the preferred operating system, taking it to companies that refused to use Android: Nokia, Blackberry, and Motorola.