- The iPhone includes free apple wired headphones in the box since the launch of the first model in 2007.
- According to Kuo, this move will stimulate demand for AirPods for the year’s second half.
- It remains to see how Apple’s headphone catalog looks, as rumors place the launch of two new models.
Apple’s new strategy would include not including conventional wired headphones in the iPhone 12 case. That is stated by the renowned analyst Ming-Chi Kuo, who believes that with this move, the company intends to boost sales of AirPods.
Since the first iPhone hit the market in 2007, Apple has always included a pair of wired headphones in the box. Considering that the corporation released the device as an evolution of the iPod. In addition to playing music, it could also make and receive calls, making sense that this accessory accompanied it.
Everything indicates that the practice of including wired headphones, known as EarPods, could be terminated with the iPhone 12. At least this is what Kuo assures in his report, where he points out that Apple would complete this strategy with promotions to buy the AirPods. Cheaper.
With this move, those from Cupertino hope to stimulate demand for AirPods ahead of this year’s final stretch. According to the analyst, Apple’s wireless headphones sales are likely to be at their lowest due to the global health crisis.
But will this strategy be effective in increasing sales of AirPods? We must remember that Apple’s wireless headphones are not cheap. Many users already have them, or there are people who have several previous iPhone EarPods, among other factors.
Also, if users want to save, they can always opt to buy new EarPods. That cost 29 euros in the official Apple store before spending 179 euros or more on AirPods.
Besides, it will be necessary to see how the catalog of headphones of the Cupertino company will be between now and the end of the year. If a new model (or several) lands, it can subtract demand from the standard AirPods.
Headphones are evolved a lot in recent years, making the appearance of different formats and types of headphones possible. Each of these headphone formats is tailored to a different kind of setting and user preference. In the same way, you would not go to the gym with shoes or to a gala dinner with soccer boots.
The choice of one type of headphone depends mainly on the use you are going to give. Or which one is most comfortable for you to use? So it is common to choose a specific type of headphone for sports. And another one for listening to music at home with maximum quality.
Technology analyst Jon Prosser says that the AirPods X are wireless headphones for sports. They are coming to the market in September or October at about $ 200 (183 euros in exchange). AirPods Studio has also rumored the headband headphones cost about $ 349.