You can reduce the need for significant website optimization projects by implementing 7 SEO Web Design Strategies. You certainly want the website content to get superb rankings in SERPs. As a professional SEO company, we help several clients with SEO web design strategies. Combining the two, you can expect a tremendous impact on the company’s bottom line.
Keeping the following pointers and SEO Web Design Strategies in mind while designing the site can work wonders.
1. Stick to HTML and CSS: Say No to AJAX, Flash, or JavaScript coding
Keeping the coding simple in navigation is the best approach. However, flash, JavaScript, and AJAX can negatively impact the crawler’s ability to cover various areas of your site. In addition, using Flash makes optimization difficult. Thus, such sites face challenges in getting ranked.
What’s the ideal solution? Simple, use CSS and HTML for site navigation.
2. Well-planned internal linking structure
As the phrase suggests, internal links are hyperlinks from one website page to another on the same domain.
Internal links help in establishing site architecture and spreading the link juice.
You can easily find links between a blog post and a home page or between a blog post and a product description page on several sites.
Internal links highlight the importance of every page and the ways to reach there. But, at the same time, it is crucial to note that internal linking can backfire if overdone.
What’s the ideal number?
As an SEO services provider, we ensure every page on the website has at least one link to another page.
Here’s a quick look at the benefits of internal linking
- They make website navigation easy.
- Such links boost page views by motivating visitors to read more.
- It helps to increase the average visitor time spent on the site.
- Creates a robust architecture that allows bots to reach deeper pages.
- Ensures older pages get some traffic.
3. Logical URL structure instead of random letters
Default links have random letters and numbers. These can prove disastrous.
An ideal URL structure should contain at least one of your primary keywords. Search engines can understand the page content, while users can easily remember such URLs.
Descriptive URLs with hyphens dividing words can prove excellent. Avoid using stop words in the URL; use lowercase letters.
You can also consider creating URLs per the website navigation hierarchy for some pages. Finally, use the HTTPS protocol to make your website more credible.
User-friendly URLs increase the likelihood of getting clicked and achieving better page rankings.
4. Tweaks for making the site mobile friendly
Google’s mobile-first indexing approach makes it mandatory for web developers and SEO experts to ensure the site is mobile-friendly.
The search giant made the first announcement regarding the same back in 2015. If your site is not mobile-friendly, you are more likely to fail.
Unfortunately, several websites need fine-tuning even today. For example, statistics indicate the number of web searchers using mobile devices has already surpassed the ones using desktops.
You are saying goodbye to almost half of the web traffic without a mobile-friendly site.
Websites with responsive themes may need fine-tuning to ensure content, buttons, and links appear perfectly on the mobile version.
Page loading time for crucial pages should not be more than 2.5 seconds. Remember, loading issues result in a high bounce rate for people visiting the site via mobile devices. In addition, it sends wrong signals to Google, resulting in a direct impact on rankings.
5. Designing the site from the visitor’s point-of-view
You must have visited at least one website you abandoned within a few seconds due to the page design.
Perhaps, the light color text with dark or white background, too small or big text with hard-to-read font, forced you to move on somewhere else.
Thus, web designers create sites from a reader’s point of view. Even visitors with disabilities should feel comfortable on the site.
Website design plays a crucial role in visitors’ content consumption. Your digital marketing campaigns would bring more visitors to the blog. However, issues with the website design can make things difficult for readers to read long pieces.
A strange theme with too many hyperlinks and blocks of content scattered in various corners can erase all the marketing gains.
6. Use the white space as your tool
Designers use page space efficiently by filling the layout with videos, imagery, and text copy. In web designing terms, this is called spacing.
But, filing up as much as possible can make discerning difficult for visitors. So, ensure your designers leave a lot of white space between videos, images, text, buttons, and other elements.
Does this strategy work? As per a study quoted by HubSpot, the white space technique can result in a 20 percent increase in user comprehension. It improves user-friendliness. Even Apple and Google use white spaces.
Your website appears professional, clean, tidy, and appealing. The content looks well organized. White spaces can assist in creating separation between various products and highlighting the call-to-action buttons.
Create white spaces around visuals, paragraphs, subheads, and headlines. For example, the content on the homepage should not be more than six sentences. Likewise, margins should be surrounded by plenty of white space.
7. Gaining trust is crucial for higher rankings
Most visitors might form an opinion about your business after spending a few minutes on your website. However, changing their mind can be difficult post the first impression.
As most websites offer phenomenal user experiences, everyone wants perfect sites. That’s what visitors expect from you as well.
People will consider your website trustworthy if it is clean, easy to navigate, and quickly loads information.
Some businesses do not want to eliminate the old website design for emotional reasons. But remember, ancient sites that are difficult to navigate can create a wrong impression. Visitors may not prefer returning even if your products or service can cater to their needs.
A poor website indicates you are not willing to make efforts towards improving the user experience.
The endnote:
Are you planning to reorganize or rework the website? Several web designing and SEO practices can go hand-in-hand. Let a professional SEO services firm guide your design team to implement best practices in the design.
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